Sometimes it really is this simple. We can debate theories and invent ever more acronyms—ESG, TBL, SROI, Net Positive. But sometimes, it helps to be black-and-white.

There is no such thing as a “good” business without without people wanting  to be good —period.

As long as we’re preoccupied with being the best in the world, we’ll never find quality time to figure out how to become the best for the world.

History doesn’t ask for our excuses. It demands that we take a stand.